With every bundle of joy comes major responsibilities. The first 18 months of parenting starts with a pattern of feeding, sleeping, and changing diapers (and the costs sure do add up!) It should be no surprise, as precious as our babies are, even a diaper change can rack up quite the bill.
Inspired by the parents here at Earny, we decided to investigate a baby’s first year and see where parents are spending and how Earny is impacting their total savings. First, we began to look at typical purchases, such as strollers, car seats, playpens, diapers and formula.
We found that 50% of total baby-related purchases made by Earny shoppers fell into the feeding & cleaning category, specifically diapers, wipes, and baby formula. These items are being purchased with an average frequency of every 27 days. It’s these baby basics that piqued our interest and inspired us to look deeper. How are these costs adding up?
How many diapers & wipes does your baby go through?
We looked at billions in purchase value that Earny is protecting in order to find the answers. The reality is, you’ll be swiping that credit card more often for what comes out then what goes in your baby! Based on Earny’s data, your baby is using 8-12 diapers a day (more than 300 diaper changes in a month), you’ll be spending a little over $3.38 per day on diaper changes alone. That’s around the price of a mom’s much-needed cup of coffee.
According to the CDC, 4,000,000 babies are born per year just in the United States. These new parents combined are buying an estimated more than 1.3B diapers and 4.8B baby wipes every month — that’s approximately $405 million dollars in monthly spending throughout the U.S. just to clean your baby’s poop.
What about feeding your baby?
Most would agree feeding moments between a mom and her baby are a bit more magical than changing diapers. According to the CDC, 24.9% of mothers exclusively breastfeed through the first six months of their baby’s life, with many parents depending on formula at some point.
While feeding in the first year involves many personal choices, we looked to our users’ purchase behavior to understand how their babies are consuming formula in six months. Our numbers show that on average, parents purchase formula every 15-30 days, depending on the size of package and baby’s weight. Based on our data, daily usage comes in around 10 scoops of powdered formula, with an average daily spend of $2.96. Just think…your monthly formula expense of $89 can stack up against a nice dinner for two.
Earny’s findings project that U.S. parents spend more than $400M a month on diaper changing, and spend about $266M on formula.
Congrats on your baby, now get ready to cut a check to Amazon!
Our data shows that most parents prefer to clean up their baby’s stinky with items they buy from Amazon. One thing to note, prices do fluctuate! For example, Earny users who bought Luvs Ultra Leakguards and Pampers Swaddlers have seen an average price drop of $5 a month, coupled with Huggies Natural Care Baby Wipes and Pampers Sensitive Wipes that typically see an average price drop of $4. Parents buying Enfamil Gentlease and Enfamil Infant Baby Formula typically see an average price drop of $7.
Ways to save.
Earny, parents can prepare to offset that check to Amazon with some significant refunds on bigger ticket items. One time purchases such as strollers, car seats, and pack-n-plays see much larger price drops.
Here are some examples of the crazy price drops Earny has tracked. For example, Graco Pack-n-Play Playard Bassinet, which retails at $58.39, had a maximum price drop of $28.50 in the last year, while Graco 4Ever Extend2Fit All-In-One Convertible Car Seat retails at $239.95 with a price drop of $113.37. According to a 2010 USDA study, newborn parents can expect to pay $12,000 in their first year, so it’s no wonder parents are looking for ways to earn back.
We had a lot of fun digging into all things parenting this past month. Let’s just say the Earny team has become baby pros. Below you’ll find an infographic to sum up our findings! One thing we truly learned…parents, your baby is pooping on your money (and yes, they are quite precious while doing so!).